How to Enable Email Verification from Mailgun in GoHighLevel CRM

To enable Mailgun email verification in GoHighLevel, go to Agency View → Settings → Email Services and toggle it on for your desired sub-accounts. This setup typically takes about 5 minutes to complete.

• ✓Enable email verification at the agency level first, then activate it for specific sub-accounts to control usage and costs.
• ✓Utilize the 90-day re-verification feature to maintain ongoing contact list hygiene and improve long-term deliverability.
• ✓Understand that email verification is a paid service; monitor costs, especially during large contact imports.
• ✓Always check the specific reason behind a 'red' verification status in the contact record to decide on the best course of action.
• ✓Prioritize sending emails only to 'green' verified addresses to protect your sender reputation and maximize campaign effectiveness.

How to Enable Initial Email Verification in GoHighLevel

Keeping your email lists clean is crucial for high deliverability and avoiding spam folders. GoHighLevel integrates with Mailgun to provide robust email verification, checking contact emails as they enter your system. This ensures that only valid email addresses are added, saving you from sending to non-existent or problematic contacts and protecting your sender reputation. Follow these steps to activate this essential feature at the agency level.

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Switch to Agency View — Click the Switch to Agency View icon located in the top-right corner of your GoHighLevel dashboard. This action changes your perspective from a sub-account to the overarching agency management portal.

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Access Agency Settings — From the Agency Dashboard, click on Settings in the left-hand navigation menu. This opens the general configuration options for your entire agency.

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Navigate to Email Services — Within the Settings menu, select Email Services. Here, you will find options related to your email providers and verification settings. Scroll down to locate the Location Settings section for email services.

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Enable Email Verification — Find the desired sub-account in the list within Location Settings. Click the toggle switch next to that sub-account to enable email verification. Once enabled, GoHighLevel will automatically verify new emails added to this sub-account through forms, surveys, calendars, or chat widgets.

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How to Set Up Email Re-Verification for Ongoing Cleanliness

While initial verification is vital, email addresses can become invalid over time. People change jobs, abandon old accounts, or mark emails as spam. GoHighLevel offers a re-verification feature that automatically re-checks emails every 90 days, ensuring your contact lists remain fresh and highly deliverable. This proactive approach helps maintain a strong sender reputation and reduces bounce rates for your ongoing campaigns.

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Access Sub-Accounts — From your Agency View, click on Sub-Accounts in the left navigation menu. This displays a list of all sub-accounts managed under your agency.

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Find Your Sub-Account — Use the search bar to quickly locate the specific sub-account for which you want to enable re-verification. Type the sub-account's name and press Enter.

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Open Sub-Account Details — Click directly on the name of the desired sub-account from the search results. This action opens the detailed settings and information for that specific sub-account.

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Enable Re-verification — Scroll down within the sub-account's settings page until you find the Email Advanced Settings section. Locate the option labeled Enable Re-verification for 90 days and click the toggle switch to turn it on. Once activated, emails within this sub-account will be automatically re-verified every 90 days.

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Understanding Email Verification Status in Contact Records

After enabling email verification, you can easily check the status of any contact's email address directly within their contact record. This visual cue provides immediate insight into the deliverability potential of an email, allowing you to make informed decisions about your communication strategies. Knowing the status helps you identify problematic contacts and refine your outreach efforts.

Troubleshooting Common Issues

Common Mistakes to Avoid

• →Forgetting to enable email verification at the agency level first, which prevents sub-accounts from using the feature.
• →Not enabling re-verification for sub-accounts, leading to lists becoming stale and less effective over time.
• →Ignoring the per-email cost of verification, especially when importing large, uncleaned contact lists.
• →Failing to check the specific reason for a 'red' verification status, which can provide valuable context for fixing or removing a contact.
• →Continuing to send emails to contacts with a 'red' verification status, which severely harms sender reputation and deliverability.

Frequently Asked Questions

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